Upwork client · E-scooters · Ideal Home Show Ireland
E-scooters at a show about homes
The brief was one backdrop. I helped LOCO Scooters, an Irish e-scooter brand, turn it into a full set of booth graphics for a home show crowd.
Client
LOCO Scooters, Ireland
Event
Ideal Home Show
Goal
Raise interest in the brand with the Irish public
Delivered
Backdrop, product boards, scooter tags, flyer, screen slides
Upwork client · E-scooters · Ideal Home Show Ireland
E-scooters at a show about homes
The brief was one backdrop. I helped LOCO Scooters, an Irish e-scooter brand, turn it into a full set of booth graphics for a home show crowd.
Client
LOCO Scooters, Ireland
Event
Ideal Home Show
Goal
Raise interest in the brand with the Irish public
Delivered
Backdrop, product boards, scooter tags, flyer, screen slides
Starting with the show, not the backdrop
Before the contract started, I sent the client a short video rundown of what to expect at the show. I like to understand the room before I design anything for it.
1
The hall
I checked the lighting, whether daylight comes in, and where the booth sat among the others. Light changes how photos and colors read on a backdrop.
2
The visitors
People come to a home show for their homes. The booth next door sold fireplaces. LOCO had to win over people who weren’t shopping for a scooter.
3
The call
On a call, the client and I picked what mattered most: a clear logo, text above people’s heads and simple facts for each scooter.
My research board in Figma: the show hall, LOCO’s stores, eye level on the backdrop and the first directions.
Starting with the show, not the backdrop
Before the contract started, I sent the client a short video rundown of what to expect at the show. I like to understand the room before I design anything for it.
1
The hall
I checked the lighting, whether daylight comes in, and where the booth sat among the others. Light changes how photos and colors read on a backdrop.
2
The visitors
People come to a home show for their homes. The booth next door sold fireplaces. LOCO had to win over people who weren’t shopping for a scooter.
3
The call
On a call, the client and I picked what mattered most: a clear logo, text above people’s heads and simple facts for each scooter.
My research board in Figma: the show hall, LOCO’s stores, eye level on the backdrop and the first directions.
Ideas before details
I don’t start with one finished design. I show a few rough directions first, so the client can point at what feels like LOCO.
Three directions. Minimal, photo and graphical. Rough drafts are quick to change, so this is the time to explore.
The logo shape. The two green shapes from the LOCO logo became frames for rider photos. Every piece links back to the brand without adding more logos.
Their brand guide. I worked inside LOCO’s colors, fonts and photos, so the booth feels like walking into one of their stores.
A flyer as an extra. The client and I agreed a take-home flyer would help, so I explored styles for it in the same round.
Backdrop directions and photo iterations in Figma.
Ideas before details
I don’t start with one finished design. I show a few rough directions first, so the client can point at what feels like LOCO.
Three directions. Minimal, photo and graphical. Rough drafts are quick to change, so this is the time to explore.
The logo shape. The two green shapes from the LOCO logo became frames for rider photos. Every piece links back to the brand without adding more logos.
Their brand guide. I worked inside LOCO’s colors, fonts and photos, so the booth feels like walking into one of their stores.
A flyer as an extra. The client and I agreed a take-home flyer would help, so I explored styles for it in the same round.
Backdrop directions and photo iterations in Figma.
Clear from the aisle, detailed up close
I planned each piece around how far the visitor stands from it. From the aisle, people need one clear message. Up close, they want the facts.
Backdrop
Seen from the aisle
Scooters and people hide the bottom of a backdrop, so the logo and main line sit high. The badges answer the first questions: is it road legal, and is it waterproof?
Product boards
Four scooters side by side
Every board uses the same layout, so visitors can compare charge time, range and motor without asking. Each one comes in portrait and landscape.
Scooter tags
Specs in hand
Booth staff can only talk to one person at a time. The tags let everyone else read the full specs on their own.
Flyer
Something to take home
A scooter is a big decision, and most people want to think it over. The tri-fold goes home with them: all four models, LOCO’s three stores and a QR code.
Screen
Slides on a loop
Movement catches the eye from farther away than print. Seven portrait slides repeat the booth’s story: the scooters, why LOCO, and the brand line.
Icons
One set of badges
I drew one set of badges, from waterproof to regulation ready, and used them on every piece. Someone who saw a badge on the backdrop spots it again on the flyer.
“Epic journeys. Everyday adventures.”
The line on the backdrop. It sits above heads and handlebars, so it still reads when the booth is busy.
Clear from the aisle, detailed up close
I planned each piece around how far the visitor stands from it. From the aisle, people need one clear message. Up close, they want the facts.
Backdrop
Seen from the aisle
Scooters and people hide the bottom of a backdrop, so the logo and main line sit high. The badges answer the first questions: is it road legal, and is it waterproof?
Product boards
Four scooters side by side
Every board uses the same layout, so visitors can compare charge time, range and motor without asking. Each one comes in portrait and landscape.
Scooter tags
Specs in hand
Booth staff can only talk to one person at a time. The tags let everyone else read the full specs on their own.
Flyer
Something to take home
A scooter is a big decision, and most people want to think it over. The tri-fold goes home with them: all four models, LOCO’s three stores and a QR code.
Screen
Slides on a loop
Movement catches the eye from farther away than print. Seven portrait slides repeat the booth’s story: the scooters, why LOCO, and the brand line.
Icons
One set of badges
I drew one set of badges, from waterproof to regulation ready, and used them on every piece. Someone who saw a badge on the backdrop spots it again on the flyer.
“Epic journeys. Everyday adventures.”
The line on the backdrop. It sits above heads and handlebars, so it still reads when the booth is busy.
What I delivered
Backdrop, print-ready for the printer
Four product boards, in portrait and landscape
Scooter tags, front and back, for all four models
A4 tri-fold flyer
Seven slides for the booth screen
One custom set of badges and icons
Every piece followed LOCO’s brand guide. Print files came with 3 mm bleed and crop marks, ready for the printer. LOCO rated the project 5.0 on Upwork and kept working with me. Since the show, I’ve designed bus ads, social ads and packaging for them.
What I delivered
Backdrop, print-ready for the printer
Four product boards, in portrait and landscape
Scooter tags, front and back, for all four models
A4 tri-fold flyer
Seven slides for the booth screen
One custom set of badges and icons
Every piece followed LOCO’s brand guide. Print files came with 3 mm bleed and crop marks, ready for the printer. LOCO rated the project 5.0 on Upwork and kept working with me. Since the show, I’ve designed bus ads, social ads and packaging for them.
Have a show coming up?
Booth space is expensive, and a few weeks of planning decides whether it pays off. Message me on Upwork with your show, your booth size and who you want to meet. I’ll share a first idea for your booth, free.
Have a show coming up?
Booth space is expensive, and a few weeks of planning decides whether it pays off. Message me on Upwork with your show, your booth size and who you want to meet. I’ll share a first idea for your booth, free.
Have a show coming up?
Booth space is expensive, and a few weeks of planning decides whether it pays off. Message me on Upwork with your show, your booth size and who you want to meet. I’ll share a first idea for your booth, free.